Thursday, April 27, 2017

No-Nonsense Tips for Creating a Successful eBay Store

Wouldn’t it be great to have your very own online store that earns a steady income you and your family could survive on? This is a dream a lot of stay-at-home moms and dads have, and even full-time entrepreneurs. While many eBay stores flop, there are plenty of others that fare pretty well for many years. Is there a secret to their strategy? If you look closer, you’ll see that they use many of the same tactics and techniques that digital marketers use. Follow these tips when you finally make the move to startup your own eBay storefront.

Create a Brand for Your Store

It’s not enough to just open up an online store and wait for customers to come to you. You need to actively brand your store and promote it to the world. Depending on the niche you’re in, you may have hundreds, if not thousands, of other sellers to compete with. You need to set your storefront apart from the others by building a brand that is recognizable. This includes having an image uploaded, such as a company logo. Then the cover photo will be like the billboard for your business, so make sure it’s high-quality. These images should be consistent with all the listings you have posted on eBay.

Ensure Your Product Images Are High Quality

All of the images you post on listings should be high-quality. These should be taken with a high-resolution camera. In the beginning, you may not be able to afford a professional photographer, so you’ll need to practice with your own camera. Editing software tools can also be used to help improve the images. Remember, your photos are your selling point for shoppers. If these look great, your chances of making a sale is increased.

Place Your Top Items at the Forefront

The first items shoppers see when they come to your eBay store should be your best-selling stuff. These featured items will continue to sell well if people can find them. Make it easy by placing it right in front of them when they first enter your store. If you don’t have any best-sellers yet, you can choose items that represent the assortment of products you have available. This way, people have an idea of what to expect from your shop.

Implement Social Buttons

You should have social profiles set up, so you can interact with your customers. Place buttons to your pages, so prospects and customers can find and follow your pages. Make sure to include share buttons for your products, so customers can share them with their friends on social media. This will increase the visibility of your products and storefront, bringing in more traffic.

Make Your Descriptions Detailed

The listings on your eBay store should be very thorough and detailed. Include all the information customers need to know to make a final purchasing decision. This will minimize the need for them to contact you to ask questions before buying and it will keep them from leaving your store to find another shop that offers more information about their products.